Automotive Digital Retailing: What Dealers Should Know

It’s the excitement of another deal made, funded, and delivered that ends with a sticker beside a salesperson’s name.  Making deals and selling cars is what automotive retailers do best, but it is a process built by dealers for dealers that is a significant source of anxiety and dissatisfaction for most car buyers.  Over the…

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Three Reasons to Believe Digital Retailing Will Help Future Proof Your Business

modern retailing experience

The days of salespeople herding near the front of the dealership, waiting to ‘sell’ a car to the next under-informed ‘up’ are nearly in the rearview mirror.  Instead, leads generated online have sales professionals looking to meaningfully connect and help informed customers ‘buy’ the car. In auto retail, a digital-first approach is quickly becoming the…

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Automotive Digital Retailing: Upsetting The Status Quo Has Its Challenges

digital retailing

Dealers everywhere have found themselves navigating a new normal…a new normal accelerated by the pandemic. But it is important to understand that the new way to retail digitally isn’t a COVID-19, Millennial or Gen-Z-only conversation. It’s for anyone with a smartphone who desires a more convenient, simplified car buying experience, regardless of economic reality –…

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5 Ways to Protect Your Dealership From Identity Fraud Risks

Update your tech Using an advanced driver license authentication solution significantly upgrades your dealership’s capability to better identify, manage, and avoid fraud risks. Normalize scanning A 15-second process change can save 10+ minutes per customer. Even the best technology cannot protect your store if it’s not being used. Take advantage of identity verification services In…

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6 Ways To Make Your Website More Transactional

Allow shoppers to remain anonymous Digital retailing is the start of the deal. it’s not a generation tool. sell the car. Not the appointment. Engage in real time Make it easy for your customers to communicate with you. Basic integrated communication options such as a built-in chat, messaging, email widgets are just the start. Shopping…

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The Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 3: What’s the Auto Dealership New Normal – and is it a Blessing or a Curse?

Change is hard. But sometimes, it’s necessary to learn a new skill, find a new employer, or adapt to altered circumstances. And when it comes to auto dealerships and the COVID-19 pandemic, change has been seismic: those able to stay in business did so by making quick and comprehensive changes to the way they sell…

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The Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 2: What Happened When “Everything” Changed?

For starters, not everything did change – though as time passes the stories of the great pandemic will surely grow more dramatic. The reality is, frankly, dramatic enough: there was a fair amount of disruption to the automotive space, enough to shut factories down for months and close many dealerships. But, dealers are a resilient…

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The Pandemic Drove a Great Leap Forward in Digital Retailing Adoption Part 1: How the Pandemic Changed Sales Operations – and Accelerated Digital Retail Adoption

It was perhaps the most extraordinary time that any of us will ever live through – 9/11 notwithstanding. At the start of the second quarter of 2020, everything – absolutely everything – just stopped. Car buyers on lockdown. Dealerships closed. People forced to stay home. After a solid start to the year, it was as…

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