Posts by crash
Three Reasons to Believe Digital Retailing Will Help Future Proof Your Business
The days of salespeople herding near the front of the dealership, waiting to ‘sell’ a car to the next under-informed ‘up’ are nearly in the rearview mirror. Instead, leads generated online have sales professionals looking to meaningfully connect and help informed customers ‘buy’ the car. In auto retail, a digital-first approach is quickly becoming the…
Read MoreAutomotive Digital Retailing: Upsetting The Status Quo Has Its Challenges
Dealers everywhere have found themselves navigating a new normal…a new normal accelerated by the pandemic. But it is important to understand that the new way to retail digitally isn’t a COVID-19, Millennial or Gen-Z-only conversation. It’s for anyone with a smartphone who desires a more convenient, simplified car buying experience, regardless of economic reality –…
Read More5 Ways to Protect Your Dealership From Identity Fraud Risks
Update your tech Using an advanced driver license authentication solution significantly upgrades your dealership’s capability to better identify, manage, and avoid fraud risks. Normalize scanning A 15-second process change can save 10+ minutes per customer. Even the best technology cannot protect your store if it’s not being used. Take advantage of identity verification services In…
Read More6 Ways To Make Your Website More Transactional
Allow shoppers to remain anonymous Digital retailing is the start of the deal. it’s not a generation tool. sell the car. Not the appointment. Engage in real time Make it easy for your customers to communicate with you. Basic integrated communication options such as a built-in chat, messaging, email widgets are just the start. Shopping…
Read MoreThe Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 3: What’s the Auto Dealership New Normal – and is it a Blessing or a Curse?
Change is hard. But sometimes, it’s necessary to learn a new skill, find a new employer, or adapt to altered circumstances. And when it comes to auto dealerships and the COVID-19 pandemic, change has been seismic: those able to stay in business did so by making quick and comprehensive changes to the way they sell…
Read MoreThe Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 2: What Happened When “Everything” Changed?
For starters, not everything did change – though as time passes the stories of the great pandemic will surely grow more dramatic. The reality is, frankly, dramatic enough: there was a fair amount of disruption to the automotive space, enough to shut factories down for months and close many dealerships. But, dealers are a resilient…
Read MoreThe Pandemic Drove a Great Leap Forward in Digital Retailing Adoption Part 1: How the Pandemic Changed Sales Operations – and Accelerated Digital Retail Adoption
It was perhaps the most extraordinary time that any of us will ever live through – 9/11 notwithstanding. At the start of the second quarter of 2020, everything – absolutely everything – just stopped. Car buyers on lockdown. Dealerships closed. People forced to stay home. After a solid start to the year, it was as…
Read MoreCOVID-19 Accelerated Digital Retailing. Are Dealers Moving Closer to Permanent Adoption in the ‘New Normal’?
In other words, did COVID accelerate digital retailing (DR) closer to its potential? A new report about the pandemic’s impact on dealership sales and operations shows mostly positive results – and a definite way forward that will shape the dealership of the future. Based on a survey of auto dealers fielded by eLEND Solutions in…
Read MoreCan COVID-19 Finally Cure Dealers of Their “Enhanced Lead Gen” Addiction?
The effects of COVID-19 on our industry are overwhelming, as are the claims that Digital Retailing (DR) will be its savior. The reality is that real Digital Retailing, including getting to a fundable contract – versus ‘enhanced Lead Gen’ masquerading as DR – has the potential not only to save our industry by helping auto…
Read More4 Ways to Protect Car Dealers From ID Fraud
Selling a car to someone – only to discover later that the transaction turned out to be fraudulent – is a shared fear across auto dealerships. It is an expensive problem that risks damaging your reputation. Not to mention, an unwelcome distraction to the business of selling cars. During these “self-isolating” times – and very…
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