The days of salespeople herding near the front of the dealership, waiting to ‘sell’ a car to the next under-informed ‘up’ are nearly in the rearview mirror.  Instead, leads generated online have sales professionals looking to meaningfully connect and help informed customers ‘buy’ the car. In auto retail, a digital-first approach is quickly becoming the…

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Dealers everywhere have found themselves navigating a new normal…a new normal accelerated by the pandemic. But it is important to understand that the new way to retail digitally isn’t a COVID-19, Millennial or Gen-Z-only conversation. It’s for anyone with a smartphone who desires a more convenient, simplified car buying experience, regardless of economic reality –…

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Update your tech Using an advanced driver license authentication solution significantly upgrades your dealership’s capability to better identify, manage, and avoid fraud risks. Normalize scanning A 15-second process change can save 10+ minutes per customer. Even the best technology cannot protect your store if it’s not being used. Take advantage of identity verification services In…

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Allow shoppers to remain anonymous Digital retailing is the start of the deal. it’s not a generation tool. sell the car. Not the appointment. Engage in real time Make it easy for your customers to communicate with you. Basic integrated communication options such as a built-in chat, messaging, email widgets are just the start. Shopping…

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Change is hard. But sometimes, it’s necessary to learn a new skill, find a new employer, or adapt to altered circumstances. And when it comes to auto dealerships and the COVID-19 pandemic, change has been seismic: those able to stay in business did so by making quick and comprehensive changes to the way they sell…

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For starters, not everything did change – though as time passes the stories of the great pandemic will surely grow more dramatic. The reality is, frankly, dramatic enough: there was a fair amount of disruption to the automotive space, enough to shut factories down for months and close many dealerships. But, dealers are a resilient…

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It was perhaps the most extraordinary time that any of us will ever live through – 9/11 notwithstanding. At the start of the second quarter of 2020, everything – absolutely everything – just stopped. Car buyers on lockdown. Dealerships closed. People forced to stay home. After a solid start to the year, it was as…

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ID Fraud for Auto Dealers

Selling a car to someone – only to discover later that the transaction turned out to be fraudulent –  is a shared fear across auto dealerships.  It is an expensive problem that risks damaging your reputation.  Not to mention, an unwelcome distraction to the business of selling cars.  During these “self-isolating”  times – and very…

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