Posts by crash
Automotive Digital Retailing: What Dealers Should Know
It’s the excitement of another deal made, funded, and delivered that ends with a sticker beside a salesperson’s name. Making deals and selling cars is what automotive retailers do best, but it is a process built by dealers for dealers that is a significant source of anxiety and dissatisfaction for most car buyers. Over the…
Read MoreDigital First, Customer First, Credit First
Transforming the transaction is not limited to offering digital buying capabilities for remote buyers. If profits are determined by sales and sales are determined by sales process, there’s little doubt that the greatest obstacle to success and customer satisfaction is the time it takes to complete the deal structuring and F&I portions of the car-buying…
Read MoreWhy Are Some Dealers in the ‘Back Seat’ Regarding DR?
Imagine someone walking into your dealership – perhaps a consultant or vendor – and suggesting that you are operating your dealership wrong. Immediately, you’d be fiercely defensive and most likely question their credibility, knowledge, and intentions. After all, your operations have been financially successful for years, even decades or generations. That is how a lot…
Read MoreDigital Retailing Benefits Dealers, Not Just Buyers
A good way to start answering a benefits question is first to accept some truths about your customer. Offering a digital path-to-purchase experience increases the likelihood a shopper will buy from your dealership – 85% more likely according to the Cox Automotive Digitization-of-End-to-End-Retailing-Study. And when it comes to choosing a dealership, 83% of consumers prefer…
Read MoreWhat is Digital Retailing?
Digital Retailing is a process that enables a fully integrated, connected buying experience that makes the car buying journey more convenient and less time consuming for your customers. Good digital retailing should allow the customer to move themselves down funnel online by creating a clear path to purchase that gets them closer to the sale…
Read More3 Reasons to Believe Digital Retailing Will Help Future Proof Your Business
The retail environment has been forever changed. The days of salespeople herding near the front of the dealership, waiting to ‘sell’ a car to the next information disadvantaged ‘up’ are almost certainly in our rear view mirror. Instead, informed leads (digital walk-ins) will be looking for sales professionals to add value in a way that…
Read MoreAutomotive Digital Retailing: Upsetting The Status Quo Has Its Challenges
Dealers everywhere have found themselves navigating a new normal…a new normal accelerated by the pandemic. But it is important to understand that the new way to retail digitally isn’t a COVID-19, Millennial or Gen-Z-only conversation. It’s for anyone with a smartphone who desires a more convenient, simplified car buying experience, regardless of economic reality –…
Read More5 Ways to Protect Your Dealership From Identity Fraud Risks
Update your tech Using an advanced driver license authentication solution significantly upgrades your dealership’s capability to better identify, manage, and avoid fraud risks. Normalize scanning A 15-second process change can save 10+ minutes per customer. Even the best technology cannot protect your store if it’s not being used. Take advantage of identity verification services In…
Read More6 Ways To Make Your Website More Transactional
Allow shoppers to remain anonymous Digital retailing is the start of the deal. it’s not a generation tool. sell the car. Not the appointment. Engage in real time Make it easy for your customers to communicate with you. Basic integrated communication options such as a built-in chat, messaging, email widgets are just the start. Shopping…
Read MoreThe Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 3: What’s the Auto Dealership New Normal – and is it a Blessing or a Curse?
Change is hard. But sometimes, it’s necessary to learn a new skill, find a new employer, or adapt to altered circumstances. And when it comes to auto dealerships and the COVID-19 pandemic, change has been seismic: those able to stay in business did so by making quick and comprehensive changes to the way they sell…
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