Digital Retailing Benefits Dealers, Not Just Buyers

Benefits of digital transformation. Digital handshake

A good way to start answering the benefits of digital transformation is first to accept some truths about your customer. Offering a digital path-to-purchase experience increases the likelihood a shopper will buy from your dealership – 85% more likely according to the Cox Automotive Digitization-of-End-to-End-Retailing-Study. And when it comes to choosing a dealership, 83% of…

Read More