Technology
2018 NADA: Don’t Worry, Be Happy
Optimism. Despite a new car sales market that seems increasingly unsettled with every passing headline, I thought last month’s 2018 NADA (National Automobile Dealers Association) was notable for its positivity. There was a feeling of optimism, and energy, that ran through vendor booths, dinners, demos and parties. It was a little surprising when you think…
Read MoreDigital Retailing: Where There’s a Will, There’s a Way
Dealers know the value of digital retailing and how effectively it can increase visitor to sales ratio’s and make the showroom process more satisfying and profitable. Yet the adoption of digital retailing solutions is still fairly low. In fact, we recently surveyed dealers and found that, though dealers understand its value. Most are still reluctant…
Read MoreThe 5 things you need in auto dealership financing software
Financing is thought of as the worst part of the car-buying process for many customers. What they don’t know is that they’re far from alone in that thinking: In reality, many dealership employees feel exactly the same way. Financing will make or break a deal that everyone is happy with. But how can you make…
Read MoreMake more customers happy: 3 easy ways mobile tech can boost CSI
There are few absolutes when it comes to the business of selling cars — which is a little amazing, right? Most dealerships work hard to define an optimized path to success, one that starts the moment a car buyer sets an appointment or walks into the showroom. Yet even though there’s this clear and organized…
Read MoreHow automated communications benefit your auto dealership
The ideal car buying experience is relatively streamlined. A potential customer, having already done their research, comes to your lot, picks a car, loves the test drive, and walks away with the car thanks to favorable financing. But every dealership manager knows the reality doesn’t tend to be nearly that straightforward. Potential customers leave without buying…
Read MoreWhat Can An Auto Dealership Software Solution Do For Your Dealership?
Many people think that the only thing it takes for someone to be successful in the dealership industry is to be good at talking. While being great at sales talking is certainly a great skill to have, it is not the only thing you need in your back pocket if you want to have a…
Read MoreThe Modern Car Buying Experience: Balancing Technology with the Human Effect
Changes in the auto industry since its beginnings in the late 1800s have, mostly, come from innovations with the cars themselves, yet today the biggest changes have to do with the buying experience. This isn’t to say innovation with vehicles has slowed down, rather the way consumers’ shop and purchase them is changing more rapidly.…
Read MoreIs Your Dealership Physically Secure?
You’ve taken the news about the rise in cybersecurity threats seriously. You know that small businesses are now targeted just as often as bigger ones, and that cyber criminals are more sophisticated than ever before. Before you congratulate yourself on a job well done, however, make sure you’ve taken note of another part of your…
Read MoreInform And Engage Your Customers With Effective Online Automotive Marketing
Marketing online is a critical part of your auto dealership marketing process. The online world is not the same as it was ten years ago; it is not even the same as it was last year. You have to make sure you stay up to date and all the changes so you will be able…
Read MoreHow Online Technology is Changing the Car Buying Experience
Changes in the auto industry since its beginnings in the late 1800s have, mostly, come from innovations with the cars themselves, yet today the biggest changes have to do with the buying experience. This isn’t to say innovation with vehicles has slowed down, rather the way consumers’ shop and purchase them is changing more rapidly.…
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