Auto Dealership Process Tips: How Are Other Dealerships Succeeding?
Do you ever look at other auto dealerships in your community and wonder how they are meeting their quota every month while you are struggling to get by? It can be very easy to find someone to blame for the struggles your auto dealership is having. You can blame your sales staff for not being motivated enough to sell cars, you can blame your inventory team for missing out on some great auto deals at the last auction, and you can even blame the time of the year.
While a variety of things can certainly contribute to a decline in sales, these are not the only reasons why your dealership may be struggling. Many things contribute to an auto dealer’s ability to make one sale or multiple sales in one day, and not one of these things has to do with the costs of your inventory.
Reason 1: They Find New Ways To Stay Engaged
How many times have you seen a customer walking away from one of your salespeople without any keys? What usually happens after this? Do your salespeople usually fall into a sour mood, walk into their office, and close the door? Do your salespeople make an attempt to reach out to the person who just left the car dealership? Nobody likes seeing customers walk out of their business without purchasing anything, but this does not mean it is over. The door can still remain open, just in case that potential customer decides to give it another try.
Reason 2: Customers Are Important
We know that it can be extremely difficult to find relevant information to every customer who walks through your door, but if you have at least a slight idea of who you will have an interaction with, you will give yourself a better chance of increasing your sales.
It is also important that you have an understanding of the type of people who generally visit your auto dealership? Do older couples visit your dealership the most? Do you see more younger faces than older faces? Do you typically see couples with children and pets? Your sales people should be trained well enough that they will be able to cater to any demographic.
Reason 3: They Are Well-Known In The Community
We understand that having an auto dealership means you are very busy throughout the day. It may not seem like you will have any time to give to the wonderful people in your community. However, as impossible as it may seem, it can very well happen. You may be able to squeeze an hour or two to interact with the people in your community. If your community has organizations or clubs, you should find some time to attend a meeting. You want people to know who you are and that you are trying to excel at what you are doing. Great relationships can open many doors for you.
When you meet with different people, your name will eventually come into a conversation when multiple people are discussing the need to purchase a car. If you want to grow your business, referrals and networking are the best ways to grow your auto dealership. When you meet a customer and make that customer happy, he or she will have good things to say about you to their friends and family members.
Are you looking for multiple ways to increase your sales and give yourself more confidence whenever someone arrives at your auto dealership? You may think the only thing you have to worry about is the cost of your inventory selection, but there are so many other things that will play a huge part in how many sales your auto dealership has each month.
Contact us today for more information.
Pete brings over 40+ years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric®, Pete is leading the company’s evolution to an automotive FinTech platform focused on deal generation solutions that power transactional digital buying experiences for the retail automotive industry.
The platform specializes in hybrid digital credit, identity, and finance solutions - designed to accelerate conversions of digital end-to-end purchase experiences - concluding with a transactional, fundable deal structure.