Digital Retailing
The Essential Digital Credit & Finance Checklist for Automotive Digital Retailing
As dealers continue adapting to evolving customer expectations and the digitized car buying journey, the path to embracing a comprehensive digital retailing (DR) solution can seem complex and fraught with potential pitfalls. In its purest form, DR offers a comprehensive solution, enabling customers to self-direct their car buying process online. The entire transaction sequence, from…
Read MoreDigital Retailing: New Sales Opportunities, New Fraud Schemes
The automotive industry is undeniably undergoing a significant digital transformation. This evolution, accelerated by consumer preferences and technological advancements has opened a new frontier of sales opportunities for car dealers. The move towards digital path-to-purchase experiences and fully digitized transactions is more than just a trend—it’s the future of car buying. However, as with all…
Read MoreFour Common Digital Retailing Disconnects
The retail automotive industry, by choice or by force, has experienced an undeniable and irreversible shift toward digital retailing – adapting and evolving to meet the ever-changing needs of today’s consumers. What does this mean for dealers? It means buyers are always going to prefer to shop and transact on their own terms and your…
Read MoreHow To Choose The Right Digital Finance Platform For Your Dealership
There probably isn’t a dealer out there who hasn’t been approached with a dizzying array of shiny objects under the ‘Digital Retailing/Finance Technology’ label, purporting to do anything from solving each friction point in the dealership sales and finance process to putting a man on the moon (well, the last one is not true, but…
Read More3 Reasons to Believe Digital Retailing Will Help Future Proof Your Business
The retail environment has been forever changed. The days of salespeople herding near the front of the dealership, waiting to ‘sell’ a car to the next information disadvantaged ‘up’ are almost certainly in our rear view mirror. Instead, informed leads (digital walk-ins) will be looking for sales professionals to add value in a way that…
Read MoreAutomotive Digital Retailing: Upsetting The Status Quo Has Its Challenges
Dealers everywhere have found themselves navigating a new normal…a new normal accelerated by the pandemic. But it is important to understand that the new way to retail digitally isn’t a COVID-19, Millennial or Gen-Z-only conversation. It’s for anyone with a smartphone who desires a more convenient, simplified car buying experience, regardless of economic reality –…
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