Archive for December 2019
Myth Buster #1: Never Put F&I Pricing Online So You Can’t Be Rate-Shopped
When dealers are asked why they are reluctant to put F&I pricing information online so they can be competitive with direct financing options, what we commonly hear is that they don’t want to be ‘rate-shopped;’ they can’t afford the risk to profits. On its face, that sounds like a very reasonable concern. But, if…
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