Archive for December 2019
Myth Buster #1: Never Put F&I Pricing Online So You Can’t Be Rate-Shopped
When dealers are asked why they are reluctant to put F&I pricing information online so they can be competitive with direct financing options, what we commonly hear is that they don’t want to be ‘rate-shopped;’ they can’t afford the risk to profits. On its face, that sounds like a very reasonable concern. But, if…
Read MoreDigital Finance SOS – Is Digital Retailing the Answer? (Part 4)
Part Four: Summary – Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing has become established as a part of the car buyer’s journey – and a requirement for a modernized retailing experience. The popularity of the technology is driven, in part, by consumer demand…
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