Archive for June 2020
Can COVID-19 Finally Cure Dealers of Their ‘Enhanced’ Lead Generation Addiction?
The effects of COVID-19 on our industry are overwhelming, as are the claims that Digital Retailing (DR) will be its savior. The reality is that real Digital Retailing, including getting to a fundable contract – versus ‘enhanced’ lead generation masquerading as DR – has the potential not only to save our industry by helping auto…
Read More4 Ways to Protect Car Dealers From ID Fraud
Selling a car to someone – only to discover later that the transaction turned out to be fraudulent – is a shared fear across auto dealerships. It is an expensive problem that risks damaging your reputation. Not to mention, an unwelcome distraction to the business of selling cars. During these “self-isolating” times – and very…
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