finance
The Essential Digital Credit & Finance Checklist for Automotive Digital Retailing
As dealers continue adapting to evolving customer expectations and the digitized car buying journey, the path to embracing a comprehensive digital retailing (DR) solution can seem complex and fraught with potential pitfalls. In its purest form, DR offers a comprehensive solution, enabling customers to self-direct their car buying process online. The entire transaction sequence, from…
Read MoreHow To Choose The Right Digital Finance Platform For Your Dealership
There probably isn’t a dealer out there who hasn’t been approached with a dizzying array of shiny objects under the ‘Digital Retailing/Finance Technology’ label, purporting to do anything from solving each friction point in the dealership sales and finance process to putting a man on the moon (well, the last one is not true, but…
Read MoreIncremental changes can bring a mini revolution
Have you heard that customers hate the car buying process? I thought so. Fact is, lately it’s hard to avoid the constant sound of critical voices telling dealers they must make dramatic changes to the way they operate their business. It goes something like this: Change everything you’ve ever known about the car business, then…
Read MoreEliminating Pain Points in Auto Dealership Financing Process
Auto Dealership Financing Consumer satisfaction is becoming more and more important with consumer dependence on online reviews, which is a trend auto dealerships should be working to their benefit. With traditional financing processes, great service and deals may be overlooked because of the cumbersome and lengthy process it entails – at least when it comes…
Read MoreHow to Streamline Auto Dealership Financing Mobile Technology
Auto Dealership Financing The development of custom mobile apps for businesses isn’t a new idea, yet using mobile technology to streamline financing processes for auto dealerships is. While having a custom mobile app for customers is an effective marketing strategy, what about a mobile tool designed to help sales teams close the deal faster and…
Read MoreCredibility: The Key to Improving Dealership Buying Experience
Earned or not, car dealerships don’t necessarily have the best reputation. The negative connotation of being called a ‘used car salesman’ in any situation is evidence of the major problems most dealerships face in being associated with positivity in potential car buyers’ minds. At the same time, establishing a positive buying experience is crucial to…
Read More5 Marketing Design Tips for Auto Dealership Websites
Auto Dealership Marketing Modern consumers prefer to shop online for vehicles, which means websites are the main lead capturing tool for auto dealerships. Their websites must have good online visibility in search engines and provide shoppers the functionality they expect. In an effort to help dealerships capitalize with their online shoppers, here are 5 marketing…
Read MoreThe Dealership Sales and Finance Process has been Built by Dealers for Dealers. Not Consumers.
There’s got to be a better way to sell a car. Everyone seems to think so. In our recent dealer survey, 8 in 10 dealers agreed the time it takes to buy a car ought to take two hours or less but most say the average transaction time today is 3-4 hours from meet &…
Read MoreEliminating Dealer Reserve: What Would the Sales & Financing Process Look Like?
New custom analysis from IHS Automotive shows signs that moving financing process up front is already reaping significant benefits and ROI for dealers. Proposed regulations by the CFPB have caused panic in the industry as dealers focus primarily on the potential negative impact to their bottom lines. The biggest concern being that the regulations will…
Read MoreIf the CFPB Axes Dealer Reserve – How Would the Sales & Financing Process Change?
Let’s Shut Out the Noise – and Think Logically About What a Post-Reserve Processes Would Look Like – and Why The CFPB is pressuring to eliminate dealer finance participation, and wants lenders to move to flat fee payments to prevent potential discriminatory lending. Hardly a newsflash. But over this last year of very loud saber…
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