The 3 ways to increase visitor to sales ratios

As the influence and reach of the internet continues to grow, it can be difficult to determine how to harness its power to capture more than your fair share of the benefit. As a dealer operator – and someone probably not at expert in SEO/SEM and all things social – it’s a huge challenge.   …

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The 3 things every car buyer wishes auto dealers knew

When you work in the world of car sales, it is imperative to consistently brush up on new ways to improve the car buying experience for the shopper. Taking the time to research new techniques is important and beneficial for you, the entire dealership, and the person buying the car. But all of the research…

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Tips to Give Your Customers the Best Buying Experience

Selling vehicles can be a hard business. Though people need cars every day, most people don’t buy them often. Instead, the fix their old ones until it is no longer feasible. Since people don’t buy new (or used) vehicles often, there is a lot of competition between car lots and dealerships. When people do decide…

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Auto Dealership Sales Tips: Best Practices and Addressing Common Issues

Trying to sell cars is one of the most challenging career choices, though it’s not impossible when you truly understand unique sales tactics. More so, you need to understand the psychology of customers and how to approach them. Because you’re likely dealing with competitors a few miles away, using smart auto dealership sales tips differing…

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5 Things You Can Do Today to Create a ‘Customer First’ Buying Experience

 1.  Make it easy and convenient for your online shoppers to find the information they are looking for.    Dealers should want an easy, seamless experience for their customers that starts online because that’s where consumers are making their vehicle purchase decisions.  Dealer websites need to be more transactional.   As an example, lets start…

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