New Report: Dealerships Say Mobile Devices Save Time, but Adoption Hampered by Resistance to Change
Originally Published on PRweb.com
Mobile devices can speed up a transaction process that the vast majority of dealerships say is too long, yet 60% of dealers not using them say they are not even considering adopting mobile tablets in their dealerships. Why? Cost and staff/management resistance to change, say dealers responding to a recent survey on dealership mobile tablet usage by eLEND Solutions.
The snapshot survey, conducted among dealerships nationwide in Q4 2016, reveals that tablet usage in the Sales department is more prevalent than in the F&I department which is where, according to recent data, dealers report that the process tends to slow down. While the cost of the average tablet is around $400, the time saved by shaving even just one hour from the sales/transaction process could easily create sales productivity and additional car sales, translating into cost benefits that could likely pay for a tablet in a day.
“This survey reveals yet another ‘perception-versus-action’ disconnect in the journey to improve the customer experience,” said Pete MacInnis, CEO of eLEND Solutions. “Dealers say that mobile tablets offer potential for improvements – even those who aren’t using them, suggest that they will speed up transaction times – yet half of those surveyed are not even considering implementing them in their F&I departments because of cost and staff resistance to change.”
The good news is that the other half of dealerships surveyed are either considering implementing mobile devices, or already using them, in the F&I department. The survey suggests that mobile devices offer a solution to the biggest issues that dealerships say impede customer satisfaction and profits: streamlining data flow and solving time clogs.
What do you imagine the greatest benefits of using tablets in your dealership could be? Speeding up the process is number one!
#1 Speeds up the process
#2 Increases customer satisfaction
#3 Improves dealership efficiency/consistency in the process
#4 Makes dealership personnel jobs easier
#5 Increases selling prices and profits
Key highlights from Mobile Adoption Survey:
- 50% of dealerships surveyed are either using (17%), or actively considering (33%) using, mobile tablets in the F&I department
- 24% are using mobile tablets in the Sales department, with another 39% considering using them.
- 60% of respondents not using tablets will not consider using mobile tablets in either Sales or F&I
- 37% will not consider using mobile tablets in Sales department; 50% won’t consider using in F&I
- Of dealers using mobile tablets, the number one realized benefit cited was ‘speeding up the sales process’ (44%), with improved CSI (39%) and efficiency and consistency of processes (50%) second and third.
- Of dealers not using mobile tablets, the top perceived benefit cited was speeding up the sales process, followed by improved CSI, and improved process efficiency/consistency
- Cost, resistance to change, and undefined ROI were the top three reasons dealers cited for not using mobile tablets.
What are the reasons you are not considering the use of mobile tablets in your dealership?
- 55% Cost
- 45% Staff / Management resistant to change
- 39% Undefined ROI
- 19% Sales team turnover
- 16% Can’t see the benefits
“We believe that mobile technology offers great opportunities to connect the car buying/selling process end-to-end in the dealership and that, as more dealerships adopt the technology, the results will challenge resistance and speak for themselves,” added MacInnis.
About eLEND Solutions
eLEND Solutions is a privately held automotive technology company specializing in online and in-store credit, finance and ‘deal making’ solutions designed to create a more efficient, faster moving Sales and F&I workflow that helps dealers sell more cars in less time, improve profitability and increase customer satisfaction. For more information, visit https://www.elendsolutions.com.
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie(at)mwebbcom(dot)com
Crystal Hartwell, mWEBB Communications, (714) 987-1016, crystal(at)mwebbcom(dot)com