Sell More Cars - Faster!


Schedule & Show for a Demo, Get a $50 VISA Gift Card


50% Off Pricing* & Waived One-time Set Up Fee* for Showroom Credit Solutions

BOOTH #5021W


Schedule & Show for a Demo,
Get a $50 VISA Gift Card.

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What We Do For You

See how our middleware platform, specializing in hybrid credit report, identity verification, and ‘pre-desking’ solutions, accelerates end-to-end purchase experiences - helping you sell more cars! Faster!

Some of Our Customers

Our credit solutions are used by all dealership types, all brands and many of the largest dealer groups.

Find Us At NADA 2024

Find us in the West Hall of the Convention Center.  #5021W


Schedule & Show for a Demo,
Get a $50 VISA Gift Card.

eLEND Solutions to Check Out at NADA23

Customer Experience
  • 1-Credit (3)


Deals, not leads

Credit platform for remote and in-store shoppers, delivers the highest shopper to sales ratios and ROI available in a digital credit solution. Includes certified secure, online to in-store workflows.

  • 2-credit


NO fakes. NO fraud. NO doubt

The most advanced identity verification platform in the retail automotive industry - and the easiest way to sell more cars in less time. Performance guaranteed.

  • 3-credit


The REAL deal

Digital finance for digital retailing solution, the platform enables combined vehicle and consumer qualified rate, term and payment quoting matched to the dealers lender programs at the desk or BDC or online - prior to the F&I handoff.

What Our Customers Are Saying

Longo Toyota

EI Monte, CA

"For 10 years, eLEND has provided Longo Toyota with first class products, matched with first-class service. eLEND's Credit Solutions are a key component of our Digital Retailing strategies. They power our credit applications and have an API with our Roadster Retailing tool. eLEND has been a great business partner, allowing us to move towards a fully digital experience for our guests."


Schedule & Show for a Demo,
Get a $50 VISA Gift Card.

eLEND Solutions Expert Session at NADA

Location: W220

Date: Saturday, February 3, 2024

Time: 2:30 PM - 3:15 PM PT


Pete MacInnis
Founder & CEO

Sell the Car, Not the Appointment

Common to most digital retailing buying experiences, there is a significant void in available functionality as the buyer moves closer to the deal. At best, self-penciling tools and payment calculators provide inaccurate payment information. Most shoppers today are payment sensitive. Misleading information ultimately perpetuates stereotypes and creates unavoidable conflict when the terms cannot be honored in-store. For dealers who may be reluctant or unsure how to approach digital finance, we will provide you with an actionable pathway every dealer can follow as they consider “digitizing the deal,” including filtering questions to screen/select any vendor quoting payments.

Combat Fraud Activities With Expert Help


Date: Saturday, February 3, 2024

Time: 10am - Noon


Check out this story on KPRC-2 Houston discussing HPD’s crack down on fraud at car dealerships in the Houston area.

Fraud. Could Your Dealership be a Target?

Like many challenges facing retail automotive, the problem of fraud will never go away. We expect it to continue to grow and become even more challenging to prevent.

A leading automotive fraud investigator from a major law enforcement agency will be facilitating a Q&A discussing how dealers can better identify and combat fraud activities at their dealership.


Schedule & Show for a Demo,
Get a $50 VISA Gift Card.