Dealers Disconnected About Solving
Digital Retailing Disconnects
Why, five years, has only five minutes been knocked off time spent in the dealership by consumers 1 -especially in light of increased DR adoption as a result of the pandemic?
eLEND surveyed dealers to get some answers. Here is what we found out:
Dealers Get It!
They agree that disconnects between DR and in-store sales process are a key issue and that solving this issue can speed up transactions!
What's Impacting Transactions Times?
Dealers believe that unqualified/unrealistic payment terms online negatively impact transaction times?
Dealers Agree That DR Can Offer a Solution!
BUT HOLD ON: Half Are Reluctant to Fully Embrace the Solution!
Conclusion
The massive DR disconnect between saying DR works and actually embracing it continues.... Until auto dealers have access to, and the will, to fully embrace, tools and processes that are able to solve information disconnect from online to instore, it is unlikely that the time spent in the dealership is going to improve any time soon.