The fastest way to increase shopper to sales ratios.
CreditPlus is the best performing and certified secure digital credit platform available in the retail automotive industry. We offer web-based solutions, pre-screen and pre-qualification solutions, built-in compliance tools, and a fully connected online to in-store credit workflow.
85%
of car shoppers would more likely buy from a dealership that allows them to start or complete nearly all of the vehicle purchase online.
Source: Cox Automotive
Stand out where your customers start out.
As part of a digital first, credit first experience, CreditPlus delivers the highest lead to sales conversion ratios and ROI available in a digital credit platform. Put us to work:
Our Credit Solutions
For one monthly price, use one, multiple or all of our remote buyer and showroom digital credit solutions as part of a CreditPlus™️ subscription.
Express Credit App
Configurable soft-pull quick application plugs into any website platform, or embedded into any email, PPC or Social Media campaign - delivering instant credit decisions and the highest lead conversion ratios and ROI available in a digital credit solution. Includes performance guarantee
Digital Retailing Credit App
Accelerate conversions of your higher intent remote or in-store buyers with a fully digital, fully configurable, hard or soft pull long-form application with optional digital signature capture and printable credit application autofill.
Customer Gateway
Convert more shopper opportunities into transactional deals with a certified secure communications platform for consumers to re-access and update previously submitted information, uploaded any required documentation, add references and interact with you the dealer.
Showroom Credit Portal
Sell more cars faster with a paperless, self-service enabled credit portal and fully integrated credit workflow that allows customers to securely submit a new credit application or re-access and append a previously submitted lead/application.
PreScreen Express
Dealer initiated soft-pull credit solution only requiring only the customers name and address, providing you an upfront snapshot of the customers credit profile, and insights into their buying power before you start working the deal..
Dealer Advantages
More Live Credit Score Leads
>60% Express Credit App 'Form Complete’ ratios [5x more conversions compared to long-form credit applications] Hundreds of dealer customers are averaging 100+ live credit score leads/month.
Showroom Traffic Builder
Express Credit App generates an average of 36 motivated, down funnel, prequalified leads to your dealership every month.
Higher Closing Ratios
So much more than just lead generation, >35% of your remote live credit score leads will close at your store within 4 weeks.
Connected Workflows
Online to in-store credit workflow includes direct integrations with DealerTrack, RouteOne, and all major CRM, Inventory and website providers; API’s enable bi-lateral information exchange with many Digital Retailing platforms.
Reduced Transaction Times
Showroom, self-service enabled credit workflow – initiated at any point in your sales process - means never leaving the customer alone and saving up to 20 minutes per deal.
Structures More Profitable Deals...Faster
Knowing your shoppers credit profile and buying power upfront enables the desk or BDC manager to move the customers down funnel - in the right deal structure and finance product - right from the start.
Sell More Cars
Quoting credit and vehicle qualified rate, term, and payment options - matched to the best lender fundable programs - is a trust builder leading to higher visitor to sales closing ratios and fewer defections.
Amazing Buying Experience
Early realistic payment quoting, frictionless and transparent negotiation, and faster transitions to and through delivery are significant drivers of customer satisfaction and loyalty.
Month-To-Month Freedom
We want to earn your business everyday. No long-term contract to lock you down. Monthly fixed pricing. No hidden fees.
Some of Our Customers
We work with all dealership types, all OEM brands and many of the largest dealer groups.
Not All Credit Reporting Solutions are Created Equal
What Our Customers Are Saying
After trying several online credit application services in the past, we finally struck gold when we found and implemented CreditPlus! The product was simple to embed into our existing websites, regardless of the website provider. But the best part of the service is the immediate and substantial increase in conversion. We more than DOUBLED our online credit applications almost immediately!
Ed Morse Automotive Group
Delray Beach, FL
Our customers love the experience of our online credit application and getting pre-approved instantly! We have been with eLEND Solutions for over eight years now and bring in hundreds of credit apps every single month. The tool works as promised and we use it everywhere we can get it. Being able to see a credit application and have the credit pulled instantly is a huge advantage.
Billion Automotive Group
Sioux Falls, SD
We have been using CreditPlus for many years and it continues to be one of the largest internet lead sources that we have for Shelor Motor Mile. They have the highest closing ratio of all our internet leads.
Shelor Motor Mile
Christiansburg, VA
For 10 years, eLEND has provided Longo Toyota with first class products, matched with first-class service. eLEND’s Credit Solutions are a key component of our Digital Retailing strategies and has enabled us to offer a totally paperless credit experience for our in-store customers. They power our credit applications and have an API with our Roadster Retailing tool. eLEND has been a great business partner, allowing us to move towards a fully digital experience for our guests.
El Monte, California
