CREDIT Solutions

The Fastest Way to Increase Visitor to Sales Ratios

Credit platform for remote and in-store buyers, delivers the best performing and certified secure digital credit platform available in the retail automotive industry.


Works The Way You Do

CreditPlusTM is not an out of the box platform.  By design, we offer endless configuration options - giving you the flexibility to determine what advantages and workflows work best for your dealership.

Credit Reports

  • Partnered with Experian, Equifax and TransUnion

  • Integrated partner with most credit resellers including 700Credit, CBC and Corelogic. (Able to integrate with all other resellers.)

  • Configurable for soft credit pull pre-screen, pre-qualification and traditional hard credit pulls.

  • Full credit report file (Not selective attributes) and live FICO score (Not a score range) included with all pre-approvals and all pre-qualifications from all bureaus.

  • Pull 1, 2 or 3 full-featured bureau reports in seconds

  • Integrated Compliance Suite

Ultimate Flexibility

  • Soft pull pre-qualification (with or without SS#)

  • Optional/required form input fields

  • Multiple Yes/No configuration options

  • Option for cash buyers

  • Option to push the customer’s non-PII information directly into your CRM.

  • Yes/No option to push into DealerTrack and RouteOne platforms for decisioning.

  • Campaign, salesperson and vehicle specific credit app URL’s.

Deliver a consistent online to in-store credit workflow with one platform

CreditPlusTM includes direct integrations with DealerTrack, RouteOne, and all major CRM, Inventory and website providers.  API’s enable bi-lateral information exchange with many Digital Retailing platforms and other platforms involved in the sales and finance deal flow.

Un-Matched Value

For the same monthly price, use one, multiple or all of our Credit solutions as part of your
CreditPlusTM subscription.  No additional setup required.

Express Credit App

Express Credit App is a configurable prequalification quick application delivering instant credit decisions and the highest lead conversion ratios and ROI available in a digital credit solution, all backed by a performance guarantee.

Digital Retailing Credit App

Digital Retailing Credit App is a configurable hard pull, long-form application with digital signature capture, primarily used for higher intent in-store or remote customers already engaged in the vehicle purchase process.

Customer Gateway

Customer Gateway allows car shoppers/buyers, prior to a dealership visit, to re-access and update previously submitted information and upload any required documentation (i.e. Driver License, Proof of Insurance, Income, etc.), while also tying their vehicle of interest, trade, cash down and desired payment terms to the actual credit application

Showroom Credit Portal

Showroom Credit Portal is a paperless, self-service enabled credit portal, allowing customers to securely submit a new credit application or access previously submitted lead/application data, eliminating redundant data-entry and accelerating your sales process.

PreScreen Express

Pre-Screen Express is a dealer initiated (not consumer consented) soft-pull credit solution requiring only the customers name and address, providing you an upfront snapshot of the customers credit profile, and insights into their buying power before you start working the deal.

Buyers are always going to prefer to shop on their own terms

Get unrivaled flexibility, control and results from the
online and in-store digital CreditPlusTM platform.

Remote Buyer Solutions


Maximize deal generation efforts with your remote shoppers leveraging the credit platform with the best available lead-to-sales ratios, eliminates online to in-store frictions, and is compatible - not competitive - with your existing service providers.

Showroom Solutions


Sell more cars faster with dealer-initiated pre-screens and a paperless, self-service enabled showroom credit portal with no login requirement and fully integrated, certified secure credit workflows.

Longo Toyota

EI Monte, CA

"For 10 years, eLEND has provided Longo Toyota with first class products, matched with first-class service. eLEND's Credit Solutions are a key component of our Digital Retailing strategies. They power our credit applications and have an API with our Roadster Retailing tool. eLEND has been a great business partner, allowing us to move towards a fully digital experience for our guests."


Ready to get started with a free consultation call?

Request a no-obligation consultation with one of our product specialists.

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Less than 20 Minutes

Led by a Product Specialist

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Ready now? Call 866.885.5319