Credit Plus logo

Convert More Shoppers into Buyers,
Online or In-Store

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Stand out where your customers start out.

CreditPlus is the fastest way to increase visitor to sales ratios. Our interactive, short form applications and instant credit decisions generate 10-12 times MORE high quality conversions - all enhanced with real time credit data - than standard long form credit apps.

Short form applications means higher conversion rate.
Increase Conversions

12x more conversions compared to long-form credit applications1

More credit applications means more qualified leads
More Live Credit Score Leads

Monthly per store average of 54 submitted credit applications3

Higher Closing Rate
Sell More Cars

30% first time closing ratios2

Great ROI

Average $7.30 cost per high quality lead3 Study
2IHS Global Insights Study, Sales Match Analysis
3Known Customer Averages

Choice of hard-pull or soft-pull solutions

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Ultimate Flexibility

CreditPlus works with all major CRM’s, Dealertrack, RouteOne, and plugs into any website platform.

We want to earn your business everyday. Month to month contract. No annual commitment required.

See it in action

Not All Credit Reporting Solutions are Created Equal

  • Includes choice of hard-pull or soft-pull program options.
  • Can plug-in to any website or used as a stand-alone microsite.
  • Can be used online. In the showroom. In the service lane. And all outbound Marketing.
  • Full credit report file (Not selective attributes)
  • Real-time FICO score (Not a score range)
  • 100% Responsive
  • Interactive, short from app
  • Instant credit decisions
  • Embedded chat, email and text tools
  • Pre-Qualification Certificate
  • Live Customer Support with after hours number
  • Ongoing training and optimizations
  • Month to month contract. No annual commitment required.
  • Performance guarantee (terms & conditions apply)
  • Dealer controls all credit filters
  • Flexible branding options including multiple color selections and choice of optional fields
  • Custom design and messaging options for all banners and buttons.
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eLEND Solutions’ CreditPlus program has increased our own website’s finance applications by 400%. At the same time, we’ve improved the quality of our communications with our guests, as well as the sales closing ratio of our third party leads.

Longo Toyota
#1 Volume Toyota Dealer in the U.S.

Longo Toyota logo
We tried knock off products of the CreditPlus program. They did not work! This real deal generates over 500 apps for us each month.

Towbin Dodge
#1 Volume Dodge Dealer in the Country

Towbin Dodge logo
The quality of the lead has improved dramatically using the CreditPlus program and our volume of credit applications is up about 50%.

Norm Reeves Honda Cerritos
#1 Volume Honda Dealer in the Country

Norm Reeves Cerritos logo
CreditPlus is by far the best product we use with ROI taken into consideration. Recently one of my stores sold 39 deals with this tool for $83,000 from an investment of less than $400 dollars–need I say more?

Carson Pro’s KIA
#1 Volume KIA Dealer in the Country

Carson Pros Kia logo
The great thing about CreditPlus is we get the customer information right away. We also get the credit info quickly. It is one of the best converting programs we have.

Brad Mugg, General Manager
Norm Reeves Honda Irvine

Norm Reeves Irvine logo




  • Features:
  • Hard Credit Pull
  • Instant pre-approval decisions
  • Mobile Responsive
    In-App Communication Tools
  • Dealer controlled credit filters
  • Integrations with all CRM platforms, DealerTrack and RouteOne
  • Full suite of compliance tools
  • Highest level of information security certification available



  • All CORE package features plus:
  • Consumer consented, soft-pull pre-qualification
  • No impact to customer credit
  • FULL credit report
    100% accurate, real time FICO score
  • Lower transaction costs: $1.50 per pull
  • Simplified compliance requirements
    No Credit Score Notice Required
    No Risk Based Pricing Notice required
    No Adverse Action requirement
    Firm Offer of Credit not required
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  • All ENHANCED package Features plus:
  • Instant, pre-qualified, 1st pencil finance terms matched to dealer's lender programs
  • Dealer controlled finance filters and presented payment terms
  • Configurable payment terms can include all fees, taxes and dealer markup
  • Decision engine supports a limitless number of lenders, lender loan terms, rules and program guidelines

In-Store Options

You may use any, all or none of the options below


For New & Returning Customers

  • Consumers facing
  • Place this on any device
    (Fully responsive)
  • Quickly re-access previously
    submitted credit apps
  • Options to add references and bank information
  • Includes Digital Showroom app for new customers
  • Options for cash-buyers
  • No login necessary


For Returning Customers

  • Consumer facing, Consumer controlled.
  • Easily accessible. Standalone URL No login required.
  • All data auto-populates onto stored printable credit application form.
  • Options for digital signature capture.
  • Push lead into your CRM or option not to push for customers who already in your CRM.
  • Instantly pull credit or push directly over to DT or RO for hard pull.


For New Customers

  • Consumer facing, Consumer controlled.
  • Standalone URL No login required.
  • 100% Responsive. Can be used on any computer, any device, anywhere
  • Interactive, short from app
  • Instant credit decisions
  • Optional SS# requirement
  • Perfect foro cash buyers