The fastest way to increase shopper to sales ratios.

CreditPlus, a digital credit platform delivering your dealership the highest lead conversion ratios and ROI available in an online digital credit solution and a paperless, self-service enabled showroom credit experience.



of car shoppers would more likely buy from a dealership that allows them to start or complete nearly all of the vehicle purchase online.

Source: Cox Automotive

Stand out where your customers start out.

As part of a “Digital First” experience, CreditPlus converts more remote and showroom visitors to pre-qualified, higher intent, down funnel buyers. Put us to work:

Website Plug-In:

Highest lead conversion ratios and ROI available in a digital credit solution.

Digital Marketing:

Expand your dealerships reach with sales person, vehicle and campaign specifc application URL’s

Digital Retailing:

Accelerate the conversion of your digital retailing leads to fundable, transaction ready buyers.


Paperless, self-service enabled showroom credit portal, including quick re-access for previously submitted applications.

Some of Our Customers

We work with all dealership types, all OEM brands and many of the largest dealer groups.

Dealer Advantages


More Live Credit Score Leads

More than a website plugin, embed the app in all your digital marketing efforts (i.e. Auto portals, micro-sites, email, social media, etc) to amplify engagement with your customer acquisition campaigns.

Showroom Traffic Builder

Generates an average of 36 motivated, down funnel, prequalified leads to your dealership every month. Our best performing dealers are not average.

Higher Closing Ratios

So much more than just lead generation, >35% of your live credit score leads will close at your store within 4 weeks.

Connected Workflows

Online to in-store credit workflow includes direct integrations with all major CRM's  & Inventory platforms, Inventory platforms, DealerTrack and RouteOne eliminates information disconnects and process dead-ends.

Structures More Profitable Deals...Faster

Knowing your shoppers credit profile and buying power upfront enables the desk or BDC manager to move the customer down funnel - in the right deal structure and finance product - right from the start.

Sell More Cars

Quoting credit and vehicle qualified rate, term, and payment options - matched to the best lender fundable programs - is a trust builder leading to higher visitor to sales closing ratios and fewer defections.

Amazing Buying Experience

Early realistic payment quoting, frictionless and transparent negotiation, and faster transitions to and through delivery are significant drivers of customer satisfaction and loyalty.

Month-To-Month Freedom

We want to earn your business everyday. No long-term contract to lock you down. Monthly fixed pricing. No hidden fees.

Performance Guarantee

Implement our best practices and if after 60 days you are not selling more cars, we will credit back last month's fee upon cancellation.

Choice of hard-pull or soft-pull solutions

Not All Credit Reporting Solutions are Created Equal

Drives Engagement

Mobile-first, 2-step app with embedded ‘white boarding explainer’ or ‘kinetic typography’ video, 'intelligent' form fields and instant credit decisions.

You Have Options
  • Pull 1, 2 or 3 bureaus in seconds. Choice of hard and soft pull options.
  • Dealer controlled credit filters.
  • Soft pull with or without SS#. Optional/required form input fields.
  • Multiple Yes/No configuration options.
  • Option for cash buyers.
Live Credit Data
  • Full credit report file (Not selective attributes) and live FICO score (Not a score range) included with all pre-approvals and all pre-qualifications from all bureaus.
Committed to Your Success
  • Personalized onboarding and set-up.
  • Live Customer Support with after hours number.
  • Ongoing training, optimizations and best practice sharing post sale.
Integrated Compliance
  • Consumer information auto-populates printable credit app;
  • Option for e-signature capture.
  • Digital copy of permissible purpose.
  • Includes OFAC, Privacy Policy, ‘No-cost’ Adverse Action, Credit Score Disclosure & Risk Based Pricing Notices.
  • Audit trails.
Certified Secure
  • Fully secure app with SSL Certificate.
  • Transmission Encryption. Multi-factor Authentication.
  • All information is stored for 7 years on our ‘certified’ secure servers.

What Our Customers Are Saying

We have been using CreditPlus for many years and it continues to be one of the largest internet lead sources that we have for Shelor Motor Mile. They have the highest closing ratio of all our internet leads.

Shelor Motor Mile
Christiansburg, VA

Shelor Motor Mile logo

eLEND was able to give us the additional digital credit tools we needed to better engage our buyers online and pre-qualify them on real credit terms. This ultimately empowered our sales team to finalize remote sales in a way we never imagined possible,

Brian Benstock
General Manager
Paragon Honda
Woodside, NY

Norm Reeves Cerritos logo

Our customers love the experience of our online credit application and getting pre-approved instantly! We have been with eLEND Solutions for over eight years now and bring in hundreds of credit apps every single month. The tool works as promised and we use it everywhere we can get it. Being able to see a credit application and have the credit pulled instantly is a huge advantage.

Billion Automotive Group
Sioux Falls, SD


After trying several online credit application services in the past, we finally struck gold when we found and implemented CreditPlus! The product was simple to embed into our existing websites, regardless of the website provider. But the best part of the service is the immediate and substantial increase in conversion. We more than DOUBLED our online credit applications almost immediately!

Ed Morse Automotive Group
Delray Beach, FL

Ed Morse Automotive Group logo