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The Essential Digital Credit & Finance Checklist for Automotive Digital Retailing
As dealers continue adapting to evolving customer expectations and the digitized car buying journey, the path to embracing a comprehensive digital retailing (DR) solution can seem complex and fraught with potential pitfalls. In its purest form, DR offers a comprehensive solution, enabling customers to self-direct their car buying process online. The entire transaction sequence, from…
Read MoreHow To Choose The Right Digital Finance Platform For Your Dealership
There probably isn’t a dealer out there who hasn’t been approached with a dizzying array of shiny objects under the ‘Digital Retailing/Finance Technology’ label, purporting to do anything from solving each friction point in the dealership sales and finance process to putting a man on the moon (well, the last one is not true, but…
Read MoreCan COVID-19 Finally Cure Dealers of Their “Enhanced Lead Gen” Addiction?
The effects of COVID-19 on our industry are overwhelming, as are the claims that Digital Retailing (DR) will be its savior. The reality is that real Digital Retailing, including getting to a fundable contract – versus ‘enhanced Lead Gen’ masquerading as DR – has the potential not only to save our industry by helping auto…
Read More6 Ways Auto Dealerships Can Prepare to Restart Sales
Chances are good that as a result of the pandemic you’ve had to either furlough or lay off some of your sales team as you figure out what comes next. You’re likely operating with a skeleton crew of high performers and management folks that will be key to your success once the world gets beyond…
Read MoreYour Competitors are Doing THIS to Sell More Cars
Using Digital Marketing to Your Advantage Consumers today are turning to the Internet to purchase cars at break-neck speed – and they want to be able to do everything from browsing your inventory and applying for an auto loan to holding a car with a deposit to arranging to pick up their newly purchased vehicle…
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