Inform And Engage Your Customers With Effective Online Automotive Marketing

Marketing online is a critical part of your auto dealership marketing process. The online world is not the same as it was ten years ago; it is not even the same as it was last year. You have to make sure you stay up to date and all the changes so you will be able to connect with your target audience using a variety of online platforms. In order for you to effectively communicate with your target audience, we want to give you some tips that we hope will help you.

Create Effective Resources

Do you really want to get the word out about your auto dealership? Do you really want to engage your audience? If you do, you should make sure you are providing resources that will actually help your target audience. Create resources that your customers will be more than willing to download, print, share, etc. with their friends and family members. You can even create documents that include tips for maintaining a vehicle. Let your customers know that you have your best interest in mind when they purchase a vehicle from your auto dealership.

Your Online Leads

There are many auto dealerships that do not know how they are supposed to reach out to the online leads that come their way. If you want those online visitors to actually visit your auto dealership, you should make sure you have a call to action form on your website. You can also include links on your social media platforms that will take your visitors right to your website. If you include your phone number on your social media page, potential customers will be able to immediately call you.

If you want people to remain informed about what is taking place at your dealership, you should encourage them to sign up for emails or text messages. You may even want to offer a special offer that will motivate people to stop by your dealership and purchase a vehicle.

Do Not Abandon Your Social Media Accounts

We know there are numerous social media websites for you to choose from. Since there are so many, you may think you need to create an account on all of them just to reach more people. However, this does not have to be the case. You should focus on one or two platforms, but you have to make sure you deliver high-quality content on these pages. If you eventually stop posting content on these accounts, your social media visitors may think your auto dealership is not interested in connecting with them.

Acknowledge The Positive And/Or Negative Feedback

When a person walks into your auto dealership with a complaint or a positive word, you quickly acknowledge them, right? You do not want to ignore them while they are speaking, do you? You should also do this when you receive comments online. If someone leaves a comment on your social media page, your website, or a review website, you should make it a point to reply to those customers. When you do reply to feedback or a complaint, you should make sure you reply in a professional manner. Do not get into a war of words with a customer. If you get into an argument with a customer online, this can quickly put your auto dealership under a bad light.

What steps are you taking to effectively communicate with your target audience? We know there are various ways to reach your audience, but using technology and clever marketing tactics will show your customers that you are really interested in engaging them and keeping them informed on what is happening at your dealership. Are you ready to use online marketing to your advantage? Contact us today.

Author: Pete Maclnnis

Author Bio: Pete brings over 37 years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions.  Founded in 2003 as DealerCentric, eLEND Solutions is an automotive FinTech company specializing in online and in-store digital credit, identity and finance solutions designed to create a more efficient and profitable vehicle purchase process for the retail automotive industry. 

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