Are you prepared to capitalize on Black Friday holiday sales?
Christmas sales and New Year sales can be big, but that’s nothing compared to the potential of Black Friday as the kickoff to the season of shopping deals.
While your dealership might not have hundreds of people standing at its doorstep, joining the millions of people across the country who will stand in a long line for a phenomenal deal, it doesn’t mean customers aren’t still looking for a good bargain. This is why it is so important that your auto dealership creates the best strategies for the holiday sales.
Here are a few things to keep in mind this holiday season (or to plan for the future) to maximize your dealership’s success:
Advertise your holiday sales
During a season where everyone is shouting about their sales, making your offer stand out is vital. But even if you aren’t paying for tv commercials or radio spots, never fear. Black Friday social media strategies on Facebook, Instagram, and Twitter can be just as successful without all of the costs associated with a bigger production. You can also encourage your social media followers to share and retweet the ad campaign to their followers and friends.
In particular, food drives and other fundraisers are a great way to turn a season of sales and purchasing into an experience both you and your customers can feel good about, while having a positive impact on the community.
You may be surprised at how many people will be willing to share your campaign with their family members and friends, keeping your dealership’s name at the forefront of people’s thoughts and conversations with anyone considering purchasing a vehicle over the holidays.
Turn incentives into customers through an experience that exceeds expectations
Now is the perfect time to start advertising your Black Friday sales event.
If you want to encourage people to walk on your car lot over the holidays, discounts and sales are a great way to get them there. You can create deals that incentivize people to look on your lot, but then it’s up to your dealership sales team to create a synchronized and smooth experience to guide people through the added stressors of holiday buying.
So to avoid losing an overwhelmed customer, make sure your dealership has an effective strategy to get people through the sales process in the time frame they want.
Contact us today for more information on how eLend Solutions’ technology can help improve your sales and shorten your customer wait times 365 days a year.
Pete brings over 40+ years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric®, Pete is leading the company’s evolution to an automotive FinTech platform focused on deal generation solutions that power transactional digital buying experiences for the retail automotive industry.
The platform specializes in hybrid digital credit, identity, and finance solutions - designed to accelerate conversions of digital end-to-end purchase experiences - concluding with a transactional, fundable deal structure.