Automotive Digital Retailing: What Dealers Should Know

It’s the excitement of another deal made, funded, and delivered that ends with a sticker beside a salesperson’s name.  Making deals and selling cars is what automotive retailers do best, but it is a process built by dealers for dealers that is a significant source of anxiety and dissatisfaction for most car buyers.  Over the…

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The Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 3: What’s the Auto Dealership New Normal – and is it a Blessing or a Curse?

Change is hard. But sometimes, it’s necessary to learn a new skill, find a new employer, or adapt to altered circumstances. And when it comes to auto dealerships and the COVID-19 pandemic, change has been seismic: those able to stay in business did so by making quick and comprehensive changes to the way they sell…

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