Automotive Digital Retailing: What Dealers Should Know

It’s the excitement of another deal made, funded, and delivered that ends with a sticker beside a salesperson’s name. Making deals and selling cars is what automotive retailers do best, but it is a process built by dealers for dealers that is a significant source of anxiety and dissatisfaction for most car buyers. Over the…

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Digital First, Customer First, Credit First

Transforming the transaction is not limited to offering digital buying capabilities for remote buyers. If profits are determined by sales and sales are determined by sales process, there’s little doubt that the greatest obstacle to success and customer satisfaction is the time it takes to complete the deal structuring and F&I portions of the car-buying…

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Why Are Some Dealers in the ‘Back Seat’ Regarding DR?

Imagine someone walking into your dealership – perhaps a consultant or vendor – and suggesting that you are operating your dealership wrong. Immediately, you’d be fiercely defensive and most likely question their credibility, knowledge, and intentions. After all, your operations have been financially successful for years, even decades or generations. That is how a lot…

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Digital Retailing Benefits Dealers, Not Just Buyers

A good way to start answering a benefits question is first to accept some truths about your customer. Offering a digital path-to-purchase experience increases the likelihood a shopper will buy from your dealership – 85% more likely according to the Cox Automotive Digitization-of-End-to-End-Retailing-Study. And when it comes to choosing a dealership, 83% of consumers prefer…

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What is Digital Retailing?

Digital Retailing is a process that enables a fully integrated, connected buying experience that makes the car buying journey more convenient and less time consuming for your customers. Good digital retailing should allow the customer to move themselves down funnel online by creating a clear path to purchase that gets them closer to the sale…

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The Pandemic Drove a Great Leap Forward in Digital Retailing Adoption, Part 3: What’s the Auto Dealership New Normal – and is it a Blessing or a Curse?

Change is hard. But sometimes, it’s necessary to learn a new skill, find a new employer, or adapt to altered circumstances. And when it comes to auto dealerships and the COVID-19 pandemic, change has been seismic: those able to stay in business did so by making quick and comprehensive changes to the way they sell…

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