Have you heard that customers hate the car buying process? I thought so. Fact is, lately it’s hard to avoid the constant sound of critical voices telling dealers they must make dramatic changes to the way they operate their business. It goes something like this: Change everything you’ve ever known about the car business, then…

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Auto Dealership Financing Consumer satisfaction is becoming more and more important with consumer dependence on online reviews, which is a trend auto dealerships should be working to their benefit. With traditional financing processes, great service and deals may be overlooked because of the cumbersome and lengthy process it entails – at least when it comes…

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Auto Dealership Financing The development of custom mobile apps for businesses isn’t a new idea, yet using mobile technology to streamline financing processes for auto dealerships is. While having a custom mobile app for customers is an effective marketing strategy, what about a mobile tool designed to help sales teams close the deal faster and…

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Earned or not, car dealerships don’t necessarily have the best reputation. The negative connotation of being called a ‘used car salesman’ in any situation is evidence of the major problems most dealerships face in being associated with positivity in potential car buyers’ minds. At the same time, establishing a positive buying experience is crucial to…

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Auto Dealership Marketing Modern consumers prefer to shop online for vehicles, which means websites are the main lead capturing tool for auto dealerships. Their websites must have good online visibility in search engines and provide shoppers the functionality they expect. In an effort to help dealerships capitalize with their online shoppers, here are 5 marketing…

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New custom analysis from IHS Automotive shows signs that moving financing process up front is already reaping significant benefits and ROI for dealers. Proposed regulations by the CFPB have caused panic in the industry as dealers focus primarily on the potential negative impact to their bottom lines. The biggest concern being that the regulations will…

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