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The effects of COVID-19 on our industry are overwhelming, as are the claims that Digital Retailing (DR) will be its savior.  The reality is that real Digital Retailing, including getting to a fundable contract – versus ‘enhanced Lead Gen’ masquerading as DR – has the potential not only to save our industry by helping auto…

Chances are good that as a result of the pandemic you’ve had to either furlough or lay off some of your sales team as you figure out what comes next. You’re likely operating with a skeleton crew of high performers and management folks that will be key to your success once the world gets beyond…

Using Digital Marketing to Your Advantage Consumers today are turning to the Internet to purchase cars at break-neck speed – and they want to be able to do everything from browsing your inventory and applying for an auto loan to holding a car with a deposit to arranging to pick up their newly purchased vehicle…