6 Ways To Make Your Website More Transactional
Allow shoppers to remain anonymous
Digital retailing is the start of the deal. it's not a generation tool. sell the car. Not the appointment.
Engage in real time
Make it easy for your customers to communicate with you. Basic integrated communication options such as a built-in chat, messaging, email widgets are just the start.
Allow consumers to select cars and save them for consideration as they continue to browse.
Provide remote trade-in valuations
Allow the customer to enter in vehicle information and upload videos/photos so that you can give an accurate appraisal.
Show ‘qualified’ payment options
Allow the shopper to view different ‘qualified’ payment options, matched to the consumer’s credit, vehicle of choice and your dealerships’ lender programs.
Highly Visible Call To Action
Make sure your highly visible “Click to Buy” or “Build Your Deal” buttons enable real time price negotiation and deal structuring capabilities.
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