Executive Team

Pete Macinnis


Pete brings over 40 years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric, Pete is leading the company’s evolution to an automotive FinTech company that specializes in digital credit and finance solutions designed to create a more efficient vehicle purchase process for the retail automotive industry.

Pete began his career with WFS Financial where he spent 14 years in various management positions that helped grow the company from $100M in assets to over $4B serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993. Onyx originated over $14 billion in auto loans, went public in 1996 and was acquired by Capital One in 2005.

Cindy Cook


Bringing 20+ years of automotive industry experience to the company, Cindy is responsible for the day-to-day administrative and business operations of the company, including overseeing all Customer Support and Retention efforts.

Prior to joining eLEND Solutions, she spent over 15 years working for several companies including WFS & Onyx Acceptance Corporation, becoming the top producing loan officer for both and managing Onyx’s largest auto finance center, generating $20 million in monthly loan originations.

Paul Lusignan


Bringing 20+ years of information technology experience to the company, Paul is responsible for overseeing all aspects of information technology, to include software engineering, technical operations, enterprise information systems and data operations.

Prior to joining eLEND Solutions, he spent over 15 years engineering software for several companies including Lending Tree, Onyx Acceptance Corporation and Capital One — building multi-lender platforms and automated decisioning engines for both mortgage and automotive finance. Paul holds a B.S. in Computer Information Systems from Chapman University.

Scott Tracy


Scott brings 20+ years of marketing, strategic planning and business development leadership, including more than 10 years of executive-level automotive experience to the company. Scott is responsible for all demand generation, customer acquisition, and retention initiatives

Prior to joining eLEND Solutions, his broad background included several senior marketing positions building brands for private and public companies at various growth stages and spanning diverse industries including automotive, consumer packaged goods and digital media. Scott holds a B.S. in Finance from the University of Florida.