Pete brings over 40 years of experience in automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric, Pete is leading the company’s evolution to an automotive FinTech company that specializes in digital credit and finance solutions designed to create a more efficient vehicle purchase process for the retail automotive industry.
Pete began his career with WFS Financial where he spent 14 years in various management positions that helped grow the company from $100M in assets to over $4B serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993. Onyx originated over $14 billion in auto loans, went public in 1996 and was acquired by Capital One in 2005.
Bringing 20+ years of automotive industry experience to the company, Cindy is responsible for the day-to-day administrative and business operations of the company, including overseeing all Customer Support and Retention efforts.
Prior to joining eLEND Solutions, she spent over 15 years working for several companies including WFS & Onyx Acceptance Corporation, becoming the top producing loan officer for both and managing Onyx’s largest auto finance center, generating $20 million in monthly loan originations.
Bringing 20+ years of information technology experience to the company, Paul is responsible for overseeing all aspects of information technology, to include software engineering, technical operations, enterprise information systems and data operations.
Prior to joining eLEND Solutions, he spent over 15 years engineering software for several companies including Lending Tree, Onyx Acceptance Corporation and Capital One — building multi-lender platforms and automated decisioning engines for both mortgage and automotive finance. Paul holds a B.S. in Computer Information Systems from Chapman University.
Scott brings 20+ years of marketing, strategic planning and business development leadership, including more than 10 years of executive-level automotive experience to the company. Scott is responsible for all demand generation, customer acquisition, and retention initiatives
Prior to joining eLEND Solutions, his broad background included several senior marketing positions building brands for private and public companies at various growth stages and spanning diverse industries including automotive, consumer packaged goods and digital media. Scott holds a B.S. in Finance from the University of Florida.
VP, Chief Security Officer
Gary Guthary is the Vice President of Security Operations and Chief Security Officer at eLEND Solutions. Gary is responsible for the implementation and administration of the company’s security program, risk assessment and management, vendor management, and incident response planning. Gary has over 25 years of broad IT experience in Auto Finance and Internet Provider industries, including software engineering, database administration, distributed team management, and industry standards/regulatory compliance. He joined eLEND Solutions in October 2009 as the Director of Information Technology. Gary holds a B.A in Sociology from Cal State Fullerton.
Robin Grebel has been the Controller at eLEND Solutions since 2019. In this role, Robin is responsible for managing eLEND Solutions’ financial and accounting operations, investor relations, human resources, payroll and vendor management functions. Robin brings more than 20 years’ experience to the role having most recently worked as the Vice President of Accounting for Consolidated Analytics, a Real Estate Valuation company. Robin obtained her B.S. in Marketing from University of Colorado, Boulder and MBA from Chapman University.