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How automated communications benefit your auto dealership

How automated communications benefit your auto dealership

The ideal car buying experience is relatively streamlined. A potential customer, having already done their research, comes to your lot, picks a car, loves the test drive, and walks away with the car thanks to favorable financing. But every dealership manager knows the reality doesn’t tend to be nearly that straightforward. Potential customers leave without buying […]

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The 3 things every car buyer wishes auto dealers knew

The 3 things every car buyer wishes auto dealers knew

When you work in the world of car sales, it is imperative to consistently brush up on new ways to improve the car buying experience for the shopper. Taking the time to research new techniques is important and beneficial for you, the entire dealership, and the person buying the car. But all of the research […]

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6 ways to upsell your shopper

6 ways to upsell your shopper

Today’s car shoppers are savvy. They know how to spot upsells a mile away and, in some cases, they may be reluctant to dive in and make a purchase at all, much less on your timeline. By learning how to effectively upsell your shopper, however, you can substantially change the way you approach customers and […]

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Incremental changes can bring a mini revolution

Incremental changes can bring a mini revolution

Have you heard that customers hate the car buying process? I thought so. Fact is, lately it’s hard to avoid the constant sound of critical voices telling dealers they must make dramatic changes to the way they operate their business. It goes something like this: Change everything you’ve ever known about the car business, then […]

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Tips to Give Your Customers the Best Buying Experience

Tips to Give Your Customers the Best Buying Experience

Selling vehicles can be a hard business. Though people need cars every day, most people don’t buy them often. Instead, the fix their old ones until it is no longer feasible. Since people don’t buy new (or used) vehicles often, there is a lot of competition between car lots and dealerships. When people do decide […]

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