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How Online Technology is Changing the Car Buying Experience

How Online Technology is Changing the Car Buying Experience

Changes in the auto industry since its beginnings in the late 1800s have, mostly, come from innovations with the cars themselves, yet today the biggest changes have to do with the buying experience. This isn’t to say innovation with vehicles has slowed down, rather the way consumers’ shop and purchase them is changing more rapidly. […]

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Adapt or Risk Being Left Behind

Adapt or Risk Being Left Behind

Constant change is something those involved in the auto industry are used to — auto dealerships understand this more than most. Dealerships are asked to bear the brunt of these changes, as they constantly adapt to stay relevant in the market place. OEM incentives, government regulations, changing consumer expectations, advancing technologies, and consolidations – are […]

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Auto Dealership Sales Tips: Best Practices and Addressing Common Issues

Auto Dealership Sales Tips: Best Practices and Addressing Common Issues

Trying to sell cars is one of the most challenging career choices, though it’s not impossible when you truly understand unique sales tactics. More so, you need to understand the psychology of customers and how to approach them. Because you’re likely dealing with competitors a few miles away, using smart auto dealership sales tips differing […]

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Auto Dealership Marketing Online and Offline: From Social Media to Direct Mail

Auto Dealership Marketing Online and Offline: From Social Media to Direct Mail

Auto Dealership Marketing Running an auto dealership is an extremely competitive business with competitors usually within close distance to your location. Because of this, you can start to cancel one another out when just relying on overly basic advertising. If you think you’ll automatically attract customers by being randomly discovered in the phone book or […]

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4 Industry Trends to Consider for Auto Dealerships Selling Online

4 Industry Trends to Consider for Auto Dealerships Selling Online

Most dealerships are aware of the benefits of their online efforts, including steady leads streaming in from online sources, yet might lack a deeper vision of their online business with future industry trends. Not everyone is an online marketing and tech expert, so this is understandable. In an effort to help, here are 4 industry […]

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