Auto Dealership Process Tips Every car salesperson has his or her own style of approaching customers, communicating with them and making the sale. Every dealership has its own policies and best practices. However, there are some ways you can communicate with customers to make the car buying process more enjoyable for them and make the […]Read More
If you want to see an increase in sales at your auto dealership, it is absolutely essential that you up your game on the digital marketing front. Without utilizing the benefits of digital marketing, you are putting yourself at a serious disadvantage and allowing competitors to secure customers that should have gone to you. In […]Read More
Auto Dealership Marketing 2016 has come and gone and the new year is finally upon us which means we can expect a lot of changes in virtually every industry that exists. That includes automotive dealerships and the way they do business. Anyone in the auto industry from dealership owners to car salesmen know the importance […]Read More
There’s got to be a better way to sell a car. Everyone seems to think so. In our recent dealer survey, 8 in 10 dealers agreed the time it takes to buy a car ought to take two hours or less but most say the average transaction time today is 3-4 hours from meet & […]Read More
New custom analysis from IHS Automotive shows signs that moving financing process up front is already reaping significant benefits and ROI for dealers. Proposed regulations by the CFPB have caused panic in the industry as dealers focus primarily on the potential negative impact to their bottom lines. The biggest concern being that the regulations will […]Read More
Pre-screen and pre-qualification products may both be "soft-pull" credit solutions (e.g have no impact on the consumers FICO score or require a SSN), but they are very different in how they work and the impact they have on your dealership processes. Do you know the difference?
Pre-screens and pre-qualifications are both intended to accelerate engagement and conversion but irresponsible or misinformed opinions have created a lot confusion in the marketplace regarding the differences. They are not the same. It is important to understand the distinctions.
Before making the right decision for your dealership, here are (3) questions to ask any vendor offering pre-qualification or pre-screen products: