5 Tips to Jump Start Sales at Your Dealership Superb customer service and a high level of responsiveness are the keys to thriving auto dealership sales. Optimizing sales requires a dealership to build trusted relationships, offer attractive pricing, and provide a pleasant experience for customers. Customers should be treated like future ambassadors for your business, […]Read More
Earned or not, car dealerships don’t necessarily have the best reputation. The negative connotation of being called a ‘used car salesman’ in any situation is evidence of the major problems most dealerships face in being associated with positivity in potential car buyers’ minds. At the same time, establishing a positive buying experience is crucial to […]Read More
Auto Dealership Marketing Most every automobile dealership has a website these days. Even with the rise of social media, websites remain a cornerstone of auto dealership marketing. But is your website performing the way it should? Or is it just a static business card on the internet? If you need to get more out of […]Read More
Auto Dealership Marketing Buying or leasing a vehicle isn’t a daily event in consumers’ lives, so why should they download an auto dealership’s mobile app? Downloading an app does bring that brand closer to the consumer’s daily life, yet the app needs to provide some useful or essential function to be downloaded and used. Let’s […]Read More
Auto Dealership Marketing Modern consumers prefer to shop online for vehicles, which means websites are the main lead capturing tool for auto dealerships. Their websites must have good online visibility in search engines and provide shoppers the functionality they expect. In an effort to help dealerships capitalize with their online shoppers, here are 5 marketing […]Read More
Pre-screen and pre-qualification products may both be "soft-pull" credit solutions (e.g have no impact on the consumers FICO score or require a SSN), but they are very different in how they work and the impact they have on your dealership processes. Do you know the difference?
Pre-screens and pre-qualifications are both intended to accelerate engagement and conversion but irresponsible or misinformed opinions have created a lot confusion in the marketplace regarding the differences. They are not the same. It is important to understand the distinctions.
Before making the right decision for your dealership, here are (3) questions to ask any vendor offering pre-qualification or pre-screen products: