Pete brings 37 years of experience in automotive finance and technology as the Founder, Chairman and CEO of eLEND Solutions. He began his career with WFS Financial where he spent 14 years in various management positions that helped grow the company from $100million in assets to over $4billion serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993 which went public in 1996 and was acquired by Capital One in 2005. Pete went onto pioneer online interactive credit applications for retail automotive when he founded DealerCentric in 2003 (now dba eLEND Solutions).
Bringing 20+ years of automotive industry experience to the company, Cindy is responsible for the day-to-day administrative and business operations of the company, including overseeing all Customer Support and Retention efforts. Prior to joining eLEND Solutions, she spent over 15 years working for several companies including WFS & Onyx Acceptance Corporation, becoming the top producing loan officer for both and managing Onyx’s largest auto finance center, generating $20 million in monthly loan originations.
Bringing 20+ years of information technology experience to the company, Paul is responsible for overseeing all aspects of information technology, to include software engineering, technical operations, enterprise information systems and data operations. Prior to joining eLEND Solutions, he spent over 15 years engineering software for several companies including Lending Tree, Onyx Acceptance Corporation and Capital One — building multi-lender platforms and automated decisioning engines for both mortgage and automotive finance. Paul holds a B.S. in Computer Information Systems from Chapman University.
Scott brings 20+ years of marketing, strategic planning and business development leadership, including more than 10 years of executive-level automotive experience to the company. His broad background includes repeated successes building brands for private and public companies at various growth stages and spanning diverse industries including automotive, consumer packaged goods and digital media. Prior to joining eLEND, he held several senior marketing positions at AutoTrader, Pepsi and Kraft Nabisco. Scott holds a B.S. in Finance from the University of Florida.
Pre-screen and pre-qualification products may both be "soft-pull" credit solutions (e.g have no impact on the consumers FICO score or require a SSN), but they are very different in how they work and the impact they have on your dealership processes. Do you know the difference?
Pre-screens and pre-qualifications are both intended to accelerate engagement and conversion but irresponsible or misinformed opinions have created a lot confusion in the marketplace regarding the differences. They are not the same. It is important to understand the distinctions.
Before making the right decision for your dealership, here are (3) questions to ask any vendor offering pre-qualification or pre-screen products: